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Terms and Conditions - Market Segmentation Study Guide

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What is the Segmentation Study Guide?

This study guide has been prepared by an experienced lecturer and practitioner to meet the needs of university-level marketing students.
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The Basic STP Process

A quick and simple introduction to the STP process for marketers.
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What is Market Segmentation

A great introduction to what is market segmentation and its related concepts, ideal for university-level marketing students.
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Understanding the STDP Process in Marketing

There are four key components of the STDP process = segmentation, targeting, differentiation and positioning - they form the foundation of marketing.
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What is the STP Process?

The STP process stands for market segmentation, target markets and product positioning. Designed for university-level marketing students.
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Examples of the STP Process

The article shows three worked examples for the STP process for a better understanding of this important marketing concept.
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FAQ’s for the Market Segmentation Study Guide -

FAQ s for the Market Segmentation Study Guide, such as How do I quote the study guide in assessments?
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Detailed Segment Profile Examples Read in Full
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