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What is the Segmentation Study Guide?This study guide has been prepared by an experienced lecturer and practitioner to meet the needs of university-level marketing students.
The Basic STP ProcessA quick and simple introduction to the STP process for marketers.
What is Market SegmentationA great introduction to what is market segmentation and its related concepts, ideal for university-level marketing students.
Understanding the STDP Process in MarketingThere are four key components of the STDP process = segmentation, targeting, differentiation and positioning - they form the foundation of marketing.
What is the STP Process?The STP process stands for market segmentation, target markets and product positioning. Designed for university-level marketing students.
Examples of the STP ProcessThe article shows three worked examples for the STP process for a better understanding of this important marketing concept.
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